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Established in 1999, A Bonne’ was initiated by passion in innovation and belief in product development of Mr. Sumeth Ngam-Charoen.

A Bonne’ Malaysia represents A Bonne’ as the main local authorized distributor in Malaysia. Currently we have 2 Flagship stores online via Lazada and Shopee. 

At the beginning, he (Mr Sumeth) introduced new kinds of products to fulfil consumer requirements. At that time, Thailand had also considerably imported spa milk salt products from Japan. Having an idea in manufacturing spa salt products from this situation, he started by discovering and found the fact that Thailand has also potential resources to manufacture the products.

By his continuous dedication and effort, he eventually achieved in elaborating and developing salt scrub products made from natural ingredients with high quality and acceptable among consumers, under A Bonne brand which launched for the first time in 2002 and is still popular today.

A Bonne' “SPA MILK SALT” is outstanding among other brands in the market with its trustworthy standard of manufacturing. This is guaranteed by Department of Medical Science, Ministry of Public Health to ensure the customers that they won’t be irritated from product substances, even those who have sensitive skin. Contained in modern packaging design, A Bonne is more distinguished and has a very unique look. The product is also easy to use with plastic screw caps which allow for reducing plastic usages and preserving the environment.'

A BONNE's Spa Milk Salt Product Line

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A Bonne', a spa milk salt brand, is the first ever well-known creator of this product line in Thailand.

The brand is popular among local and foreign young women for its use of local natural ingredients. The products are enriched by combination of specialized characteristics of salt called “micronized salt” which is very fine and round in shape, blending with intense milky moisturizer, giving two-in-one step of scrubbing and nourishing skin.


The “quality of product” is a key of being No.1 for consumers. This is proof of how effective A Bonne’ can meet consumer needs. Behind the curtain of success in increasing the target groups worldwide, it’s about product quality that’s beyond expectations. Therefore, A Bonne’ products are very popular to young women especially those in the Philippines where its sales have made it to the top and received Superbrands award for 3 consecutive years from 2010-2015 – the first Thai SME that has ever received this award. Also, in 2013, the brand received best-selling item award from Watson Stores in the Philippines. The success of the company is powered by expanding distribution channels into different areas including 10 ASEAN countries, Middle East, and Africa.

From these differences, A Bonne’ cooperates with local resellers in each country to develop their products to suit customer’s special requirements, from designing packages to satisfy local styles, training and developing their reseller staffs to understand the brand concepts, and supporting materials for marketing communication to continuously plan marketing strategies along with their partners in each country.